Say Goodbye To Failing To Convert On Your Online Sales

Yes, I admit it! I was teasing you with the Zeigarnik effect at the end of the first post in our series,”If You Have Trouble Selling Online, Please Read This....”

Go here to watch a video version of this article.

So I won’t leave you hanging any longer. The #1 conversion killer is your market messaging alignment or MMA. (No not the Conor McGregor type of MMA – we’ll look at him in another article on market polarization. 🙂

To better understand the “messaging” type of MMA, let’s go ahead and talk a little bit more about what’s happening out there. Now, as more and more businesses have moved away from traditional media and switched to internet marketing, learning the best way to quickly get across the idea of your product, service, or information is no longer optional or something that’s a nicety. No, it’s one of the most critical skills that you can have.

Without this one skill, thousands, even hundreds-of-thousands of dollars get spent on advertising with little to no contribution to your overall profits. (Again, I know this from experience… and now I’m saving you from making the same mistake.) Maybe you’re already feeling the pain of spending money and getting poor returns. I can tell you, almost all my clients do. I can tell you that working with clients from a variety of industries, this problem is even worse and even more pervasive than you might even imagine.

Some are spending literally tens of thousands of dollars a week on online marketing and advertising and they cannot even tell me its actual contribution to new customers coming in, the unit of sale, the frequency of purchase or overall profitability. They just keep spending the money because they feel like… “Well, it’s just part of doing business today.”

In fact, I can’t mention the name of the company, but I will tell you that a good friend of mine works with one of the largest confectionaries in the world who spends over $3 million a month in social media advertising and doesn’t have one clue to what the real net return on investment of their ad spend is.

The good news is, using what I’m about to show you, you’ll never have to worry about this. I promise you.

So, let’s begin by breaking down a big problem. It essentially breaks down to

  1. How do you get more bang (or any “bang”) for your buck online?
  2. How to gain crystal clarity on your online marketing ROI and
  3. How to not get lost in your industry’s marketing noise to make sure you become that “BMW” in a crowd of old Ford Escorts.

Now here’s the good news…with every problem, comes huge opportunities.

Remember, you’re not the only business that struggles with this. Almost every traditionally selling business that’s moving online, does.

Now, despite all the challenges out there, businesses in your space, even new businesses online, that are literally crushing it and getting more customers at a fraction of the price, and they’re leading the field.

So what are they doing differently?

You Are Selling An Idea!

No matter what kind of business you have, no matter where you are in the growth process, you can get more customers with higher conversions and lower costs than you might have ever imagined, but only if you understand this very important point. That is, this: you are not selling a product. You are not selling a service. You are not selling information. You are selling an idea. Let me say that again; you’re selling an idea. Not just any idea, but a compelling, exciting idea.

Do You Have A Compelling, Exciting Idea That Makes A Big Believable Promise?

Imagine having a business offering that promises something that emotionally grabs your prospective customer in such a way that it’s not just interesting, but they instantly understand it and feel compelled to buy from you before they even reach the call to action.

Not Converting? Chances Are It’s Your Messaging…

That’s exactly what happened to the well-known author, Tim Ferriss when he wrote the now-famous book, The 4-Hour Work Week. In only a few months, he sold over 1.5 million copies of this book essentially on outsourcing your life using the actual steps we’re about to cover. In fact, other authors had written books on outsourcing, showing how to find virtual assistants, how to outsource people to delegate work to virtually, etc.

Now, those books had the same basic content, but the maximum success that they had, even the number one book, was around 7,000 to 8,000 copies, which is okay for a business book. But, Tim Ferriss comes along and puts into practice the five secret techniques that we’re going to go through here in just a moment. He understood these methods, and he was able to literally crush it; 1.5 million copies sold.

You see, Tim Ferriss understood that you needed to have something that was emotionally compelling — something that had some type of unique mechanism of delivery. He created something that was intellectually interesting, and self-evident, something so incredibly powerful that he made millions almost immediately off something that had gotten just okay results for other authors, immediately taking it to the stratosphere with 1.5 million copies. Tim Ferriss isn’t the only one who has done this…or who can do this. You can too!

Anyone who follows the process that you’re about to see can absolutely crush the competition with these five secret steps.

In fact, what I’m going to share with you is going to help you rise above the top 10% of websites, which by the way, average about a 11.45% conversion rate today, which will last forever, because what you’re going to learn will always work and never change regardless of how Facebook changes their ranking, their ad serving, or regardless of how Google changes their SEO algorithms. It doesn’t matter because the way you’re going to do it will put you always at the top because you are one of the few becoming incredibly conscious and savvy on why and how people think when they buy something.

Let me ask you a question: How successful would your business be if you could produce substantially more ongoing conversions at half the price of your competition and have customers that are already pre-sold, just waiting to hand you their money in their outstretched hands?

Well, let me introduce the five little-known steps you can start putting into place immediately. Even if you have your basic foundational marketing your lead magnets, opt-in pages, your page layout, email sequencing, webinar indoctrination sequencing, etc. You’ve got all the good stuff going, but you’re still not converting the way you want, here’s why. It’s your messaging.

Do You Want All 5 Secret Steps Now?

It all comes down to our first (1st) of our 5 secret steps which aligning your market messaging for the maturity of the market. In our next post, we will take a deeper dive into MMA and step-by-step how to quickly find the proper messaging for your market that magnetically attracts your customers with conversions rates that amaze!

If you like this kind of stuff but don’t want to wait for more of my posts to walk you step-by-step through it..then go grab my book right now…it’s FREE!

Go here now >> The 5 Secrets To Skyrocket Your Online Sales!

Talk with you on the next post…