What makes an idea, a product or a behavior go viral and spread widely without any real marketing input or expenditure?<\/p>\n
You might be tempted to think this is just a matter of random luck but it’s usually not. According to Dr. Jonah Berger, Wharton School of Business, Products or ideas become contagious whenever and wherever six key STEPPS principles come into play:<\/p>\n
S \u2013 Social Currency<\/strong> \u2013 You share those things which make you look good T \u2013 Triggers<\/strong> \u2013 Whatever is top of mind is also at the tip of your tongue E \u2013 Emotion<\/strong> \u2013 When you care about something, you share P \u2013 Public<\/strong> \u2013 If you build to show, you also build to grow P \u2013 Practical Value<\/strong> \u2013 You like having news you can use S \u2013 Stories<\/strong> \u2013 Information travels under the guise of idle chatter If you’re trying to make a product or an idea become contagious, find ways to build these six STEPPS What makes an idea, a product or a behavior go viral and spread widely without any real marketing input or expenditure? You might be tempted to think this is just a matter of random luck but it’s usually not. According to Dr. Jonah Berger, Wharton School of Business, Products or ideas become contagious whenever and […]<\/p>\n","protected":false},"author":1,"featured_media":11110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[47,48,38],"tags":[51,49,50],"_links":{"self":[{"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/posts\/209"}],"collection":[{"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":2,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/posts\/209\/revisions"}],"predecessor-version":[{"id":11921,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/posts\/209\/revisions\/11921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/media\/11110"}],"wp:attachment":[{"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/media?parent=209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/categories?post=209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jondbender.com\/wp-json\/wp\/v2\/tags?post=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nYou have social currency when you know about cool things which others are not yet
\naware of. To get people talking, you have to figure out what is truly remarkable about your
\nproduct or idea and what you can do to make people feel like insiders.<\/p>\n
\nTriggers prompt people to think about your product or idea and to talk about it. Find ways
\nto design products and ideas which are frequently triggered by cues in the everyday
\nenvironment. The more often people think about you, the more they will talk about you.<\/p>\n
\nIf you make people feel something, they will remember better. You can’t help sharing
\nsomething which is highly emotional \u2013 it’s what humans do. Make sure you pick the right
\nemotions to evoke and then build in clues which relate back to those emotions.<\/p>\n
\nIf people see someone using your product or idea, they’re more likely to want it for
\nthemselves. Find ways to make your idea observable and you have something which not
\nonly advertises itself but also creates a behavioral residue effect.<\/p>\n
\nPeople like to help others. Therefore, if you have an idea that is a genuine benefit, they will
\nspread the word. Highlight the true value of your product or idea and then package your
\nknowledge and expertise so others can pass it on.<\/p>\n
\nPeople don’t share information \u2013 they tell stories. If you can wrap your idea into the
\nbroader narrative of a story people want to share, they will spread the word. The trick is to
\nmake your message so integral people can’t tell the story without it.<\/p>\n
\nprinciples into the design of the product or into the messaging which arises around your product or
\nidea.\u00a0 If you can do that, you can make your product go viral.<\/p>\n","protected":false},"excerpt":{"rendered":"