Say Goodbye To Failing To Convert On Your Online Sales<\/h2><\/span><\/div><\/div><\/div>Yes, I admit it! I was teasing you with the Zeigarnik effect at the end of the first post in our series,”If You Have Trouble Selling Online, Please Read This..<\/em>.<\/a>.”<\/p>\nGo here to\u00a0watch a video<\/a>\u00a0version of this article.<\/p>\nSo I won’t leave you hanging any longer. The #1 conversion killer is your\u00a0market messaging alignment<\/u>\u00a0or MMA. (No not the Conor McGregor type of MMA<\/em><\/strong>\u00a0– we’ll look at him in another article on market polarization. \ud83d\ude42<\/p>\nTo better understand the “messaging” type of MMA, let\u2019s go ahead and talk a little bit more about what\u2019s happening out there.\u00a0Now, as more and more businesses have moved away from traditional media and switched to internet marketing, learning the best way to quickly get across the idea of your product, service, or information is no longer optional or something that\u2019s a nicety. No, it\u2019s one of the most critical skills that you can have.<\/p>\n
Without this one skill, thousands, even hundreds-of-thousands of dollars get spent on advertising with little to no contribution to your overall profits. (Again, I know this from experience\u2026 and now I\u2019m saving you from making the same mistake.) Maybe you\u2019re already feeling the pain of spending money and getting poor returns.\u00a0I can tell you, almost all my clients do.\u00a0I can tell you that working with clients from a variety of industries, this problem is even worse and even more pervasive than you might even imagine.<\/p>\n
Some are spending literally tens of thousands of dollars a week on online marketing and advertising and they cannot even tell me its actual contribution to new customers coming in, the unit of sale, the frequency of purchase or overall profitability.\u00a0They just keep spending the money because they feel like\u2026 “Well, it’s just part of doing business today.”<\/p>\n
In fact, I can\u2019t mention the name of the company, but I will tell you that a good friend of mine works with one of the largest confectionaries in the world who spends over $3 million a month in social media advertising and doesn\u2019t have one clue to what the real net return on investment of their ad spend is.<\/p>\n
The good news is, using what I\u2019m about to show you, you\u2019ll never have to worry about this. I promise you.<\/p>\n
So, let\u2019s begin by breaking down a big problem. It essentially breaks down to<\/p>\n
\n- How do you get more bang (or any “bang”) for your buck online?<\/li>\n
- How to gain crystal clarity on your online marketing ROI and<\/li>\n
- How to not get lost in your industry\u2019s marketing noise to make sure you become that \u201cBMW\u201d in a crowd of old Ford Escorts.<\/li>\n<\/ol>\n
Now here\u2019s the good news…with every problem, comes huge opportunities.<\/p>\n
Remember, you\u2019re not the only business that struggles with this.\u00a0Almost every traditionally selling business that\u2019s moving online, does.<\/p>\n
Now, despite all the challenges out there, businesses in your space, even new businesses online, that are literally crushing it and getting more customers at a fraction of the price, and they\u2019re leading the field.<\/p>\n
So what are they doing differently?<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>![](\"http:\/\/www.jondbender.com\/wp-content\/uploads\/2017\/07\/Invisible-1024x660.png\")
<\/a><\/span><\/div><\/div><\/div><\/div>![](\"http:\/\/www.jondbender.com\/wp-content\/uploads\/2017\/07\/SLO-1024x663.png\")
<\/a><\/span><\/div><\/div><\/div><\/div>![](\"http:\/\/www.jondbender.com\/wp-content\/uploads\/2017\/07\/Sales-Webinar-1024x660.png\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div>You Are Selling An Idea!<\/h2><\/span><\/div><\/div><\/div>No matter what kind of business you have, no matter where you are in the growth process, you can get more customers with higher conversions and lower costs than you might have ever imagined,\u00a0but only if you understand this very important point<\/strong>.\u00a0That is, this: you are\u00a0not<\/u>\u00a0selling a product.\u00a0You are\u00a0not<\/u>\u00a0selling a service.\u00a0You are\u00a0not<\/u>\u00a0selling information.\u00a0You are selling an idea<\/u><\/em><\/strong>.\u00a0Let me say that again;\u00a0you\u2019re selling an idea<\/em><\/strong>.\u00a0Not just any idea, but a compelling, exciting idea.<\/p>\nDo You Have A Compelling, Exciting Idea That Makes A Big Believable Promise?<\/strong><\/h2>\nImagine having a business offering that promises something that emotionally grabs your prospective customer in such a way that it\u2019s not just interesting, but they instantly understand it and feel compelled to buy from you before they even reach the call to action.<\/p>\n<\/div>
Yes, I admit it! I was teasing you with the Zeigarnik effect at the end of the first post in our series,”If You Have Trouble Selling Online, Please Read This..<\/em>.<\/a>.”<\/p>\n Go here to\u00a0watch a video<\/a>\u00a0version of this article.<\/p>\n So I won’t leave you hanging any longer. The #1 conversion killer is your\u00a0market messaging alignment<\/u>\u00a0or MMA. (No not the Conor McGregor type of MMA<\/em><\/strong>\u00a0– we’ll look at him in another article on market polarization. \ud83d\ude42<\/p>\n To better understand the “messaging” type of MMA, let\u2019s go ahead and talk a little bit more about what\u2019s happening out there.\u00a0Now, as more and more businesses have moved away from traditional media and switched to internet marketing, learning the best way to quickly get across the idea of your product, service, or information is no longer optional or something that\u2019s a nicety. No, it\u2019s one of the most critical skills that you can have.<\/p>\n Without this one skill, thousands, even hundreds-of-thousands of dollars get spent on advertising with little to no contribution to your overall profits. (Again, I know this from experience\u2026 and now I\u2019m saving you from making the same mistake.) Maybe you\u2019re already feeling the pain of spending money and getting poor returns.\u00a0I can tell you, almost all my clients do.\u00a0I can tell you that working with clients from a variety of industries, this problem is even worse and even more pervasive than you might even imagine.<\/p>\n Some are spending literally tens of thousands of dollars a week on online marketing and advertising and they cannot even tell me its actual contribution to new customers coming in, the unit of sale, the frequency of purchase or overall profitability.\u00a0They just keep spending the money because they feel like\u2026 “Well, it’s just part of doing business today.”<\/p>\n In fact, I can\u2019t mention the name of the company, but I will tell you that a good friend of mine works with one of the largest confectionaries in the world who spends over $3 million a month in social media advertising and doesn\u2019t have one clue to what the real net return on investment of their ad spend is.<\/p>\n The good news is, using what I\u2019m about to show you, you\u2019ll never have to worry about this. I promise you.<\/p>\n So, let\u2019s begin by breaking down a big problem. It essentially breaks down to<\/p>\n Now here\u2019s the good news…with every problem, comes huge opportunities.<\/p>\n Remember, you\u2019re not the only business that struggles with this.\u00a0Almost every traditionally selling business that\u2019s moving online, does.<\/p>\n Now, despite all the challenges out there, businesses in your space, even new businesses online, that are literally crushing it and getting more customers at a fraction of the price, and they\u2019re leading the field.<\/p>\n So what are they doing differently?<\/p>\n<\/div> No matter what kind of business you have, no matter where you are in the growth process, you can get more customers with higher conversions and lower costs than you might have ever imagined,\u00a0but only if you understand this very important point<\/strong>.\u00a0That is, this: you are\u00a0not<\/u>\u00a0selling a product.\u00a0You are\u00a0not<\/u>\u00a0selling a service.\u00a0You are\u00a0not<\/u>\u00a0selling information.\u00a0You are selling an idea<\/u><\/em><\/strong>.\u00a0Let me say that again;\u00a0you\u2019re selling an idea<\/em><\/strong>.\u00a0Not just any idea, but a compelling, exciting idea.<\/p>\n Imagine having a business offering that promises something that emotionally grabs your prospective customer in such a way that it\u2019s not just interesting, but they instantly understand it and feel compelled to buy from you before they even reach the call to action.<\/p>\n<\/div>\n
<\/a><\/span><\/div><\/a><\/span><\/div><\/a><\/span><\/div>You Are Selling An Idea!<\/h2><\/span>
Do You Have A Compelling, Exciting Idea That Makes A Big Believable Promise?<\/strong><\/h2>\n
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<\/a><\/p>\n<\/div>![\"\"](\"http:\/\/www.jondbender.com\/wp-content\/uploads\/2017\/07\/Tech-And-Automation-1024x311.jpg\")
<\/a><\/p>\n<\/div>