Sales – Jon Bender

[Pt. 2] You’re Selling An Idea; Not A Product Or Service

Jon Bender — Mon, 21 Aug 2017 04:23:09 +0000

Say Goodbye To Failing To Convert On Your Online Sales

Yes, I admit it! I was teasing you with the Zeigarnik effect at the end of the first post in our series,”If You Have Trouble Selling Online, Please Read This....”

Go here to watch a video version of this article.

So I won’t leave you hanging any longer. The #1 conversion killer is your market messaging alignment or MMA. (No not the Conor McGregor type of MMA – we’ll look at him in another article on market polarization.

To better understand the “messaging” type of MMA, let’s go ahead and talk a little bit more about what’s happening out there. Now, as more and more businesses have moved away from traditional media and switched to internet marketing, learning the best way to quickly get across the idea of your product, service, or information is no longer optional or something that’s a nicety. No, it’s one of the most critical skills that you can have.

Without this one skill, thousands, even hundreds-of-thousands of dollars get spent on advertising with little to no contribution to your overall profits. (Again, I know this from experience… and now I’m saving you from making the same mistake.) Maybe you’re already feeling the pain of spending money and getting poor returns. I can tell you, almost all my clients do. I can tell you that working with clients from a variety of industries, this problem is even worse and even more pervasive than you might even imagine.

Some are spending literally tens of thousands of dollars a week on online marketing and advertising and they cannot even tell me its actual contribution to new customers coming in, the unit of sale, the frequency of purchase or overall profitability. They just keep spending the money because they feel like… “Well, it’s just part of doing business today.”

In fact, I can’t mention the name of the company, but I will tell you that a good friend of mine works with one of the largest confectionaries in the world who spends over $3 million a month in social media advertising and doesn’t have one clue to what the real net return on investment of their ad spend is.

The good news is, using what I’m about to show you, you’ll never have to worry about this. I promise you.

So, let’s begin by breaking down a big problem. It essentially breaks down to

How do you get more bang (or any “bang”) for your buck online?
How to gain crystal clarity on your online marketing ROI and
How to not get lost in your industry’s marketing noise to make sure you become that “BMW” in a crowd of old Ford Escorts.

Now here’s the good news…with every problem, comes huge opportunities.

Remember, you’re not the only business that struggles with this. Almost every traditionally selling business that’s moving online, does.

Now, despite all the challenges out there, businesses in your space, even new businesses online, that are literally crushing it and getting more customers at a fraction of the price, and they’re leading the field.

So what are they doing differently?

You Are Selling An Idea!

No matter what kind of business you have, no matter where you are in the growth process, you can get more customers with higher conversions and lower costs than you might have ever imagined, but only if you understand this very important point. That is, this: you are not selling a product. You are not selling a service. You are not selling information. You are selling an idea. Let me say that again; you’re selling an idea. Not just any idea, but a compelling, exciting idea.

Do You Have A Compelling, Exciting Idea That Makes A Big Believable Promise?

Imagine having a business offering that promises something that emotionally grabs your prospective customer in such a way that it’s not just interesting, but they instantly understand it and feel compelled to buy from you before they even reach the call to action.

Not Converting? Chances Are It’s Your Messaging…

That’s exactly what happened to the well-known author, Tim Ferriss when he wrote the now-famous book, The 4-Hour Work Week. In only a few months, he sold over 1.5 million copies of this book essentially on outsourcing your life using the actual steps we’re about to cover. In fact, other authors had written books on outsourcing, showing how to find virtual assistants, how to outsource people to delegate work to virtually, etc.

Now, those books had the same basic content, but the maximum success that they had, even the number one book, was around 7,000 to 8,000 copies, which is okay for a business book. But, Tim Ferriss comes along and puts into practice the five secret techniques that we’re going to go through here in just a moment. He understood these methods, and he was able to literally crush it; 1.5 million copies sold.

You see, Tim Ferriss understood that you needed to have something that was emotionally compelling — something that had some type of unique mechanism of delivery. He created something that was intellectually interesting, and self-evident, something so incredibly powerful that he made millions almost immediately off something that had gotten just okay results for other authors, immediately taking it to the stratosphere with 1.5 million copies. Tim Ferriss isn’t the only one who has done this…or who can do this. You can too!

Anyone who follows the process that you’re about to see can absolutely crush the competition with these five secret steps.

In fact, what I’m going to share with you is going to help you rise above the top 10% of websites, which by the way, average about a 11.45% conversion rate today, which will last forever, because what you’re going to learn will always work and never change regardless of how Facebook changes their ranking, their ad serving, or regardless of how Google changes their SEO algorithms. It doesn’t matter because the way you’re going to do it will put you always at the top because you are one of the few becoming incredibly conscious and savvy on why and how people think when they buy something.

Let me ask you a question: How successful would your business be if you could produce substantially more ongoing conversions at half the price of your competition and have customers that are already pre-sold, just waiting to hand you their money in their outstretched hands?

Well, let me introduce the five little-known steps you can start putting into place immediately. Even if you have your basic foundational marketing your lead magnets, opt-in pages, your page layout, email sequencing, webinar indoctrination sequencing, etc. You’ve got all the good stuff going, but you’re still not converting the way you want, here’s why. It’s your messaging.

Do You Want All 5 Secret Steps Now?

It all comes down to our first (1st) of our 5 secret steps which aligning your market messaging for the maturity of the market. In our next post, we will take a deeper dive into MMA and step-by-step how to quickly find the proper messaging for your market that magnetically attracts your customers with conversions rates that amaze!

If you like this kind of stuff but don’t want to wait for more of my posts to walk you step-by-step through it..then go grab my book right now…it’s FREE!

Go here now >> The 5 Secrets To Skyrocket Your Online Sales!

Talk with you on the next post…

Skyrocket Your Online Sales And Feel “Super-Human!”

Jon Bender — Wed, 02 Aug 2017 20:15:57 +0000

If You Have Trouble Selling Online, Please Read This…

It’s a privilege to be able to share with you today something that 99.9% of business people online today just don’t get, and once you do, you can easily boost your online sales conversions over even your most aggressive competition by 100, even 1000%. Even if they’re in the top 10% of your space or industry!

So if you’re a business owner or marketing executive and you want to figure out how to grow your online sales to epic proportions, this may very well be one of the most important marketing insider documents you ever read.

That’s a big promise. So as you might imagine, it’s not going to be something obvious….another “me too” read. So I am going to break it into multi-post training series so we can take a look at each of the five areas in greater detail.

Now, I know that sounds too good to be true, and normally at this stage, you’re like yeah, yeah, yeah, right but listen, hang with me here. I promise you, it’s something that most online marketers wish they knew about, especially if your desire is to lead the field.

There’s An Easier Way To Get Online Sales!

Let me tell you why this report is different from the million other reports promising to show you the “secret way” and why I strongly recommend you keep reading and invest your valuable time in what I’m about to tell you.

The reason is simple. I learned this the hard way wasting hundreds of thousands-of-dollars in trial and error and even more costly… many wasted years, too. However, the silver-lining is I’ve learned something that I can pass on to you so you don’t waste your valuable time, and especially not your hard-earned money by chasing things that don’t work.

I’ve been selling online since 1998. Since that time, my online sales and marketing systems have been responsible for over $350 million in sales. I’m not trying to impress you, but I want to impress upon you that I’ve learned a lot during that time, unfortunately, by making a lot of mistakes and getting a lot of things wrong.

But hey, that’s how you learn and it has given me the power to share insider information that once you really take in, you’ll be able to completely dominate as a leader in your space, and as I mentioned, get over 100% higher conversions than your closest competitor in your marketplace.

The best part is, you’ll be able to deploy these simple steps today, and here’s something equally important; they’ll continue to serve you year after year without fail, regardless of accelerating change in technology and marketing. How do I know this? Because they’re based on basic human psychology and desires, which fundamentally never change.

Success Leaves Clues

We both know the world of sales and marketing has changed over the last 20 years due to the internet, in such an amazing way. But the basic psychology that drives all sales and marketing has stayed the same.

Additionally, there’s nothing hidden anymore. Everything is out in the open and since success leaves clues and since most successful companies are simply copying each other, marketing and specifically marketing online has become basically this sea of the same old noise that is quite numbing to your potential customers or prospects, losing their attention before they even have a chance to start.

The average attention span right now is seven seconds (that’s less than a goldfish!), so how we say something to our online prospect becomes more important than ever.

So, these five secret steps I’m going to share with you will ensure your business stands out like a brand-new BMW in a crowd of old Ford Escorts, attracting people like a magnetic force to your product, service, or information.

Okay, now there’s a huge problem today that literally affects all of us in business, and it’s getting only worse. There seems to be almost this arrogance that to sell online is just a matter of putting up a website and viola, sales come pouring in. Well, if you’re reading this and you’re in business and you’ve been out there online for any time, you know it doesn’t work that way, not even close.

It’s more like you invest thousands in a beautiful website, set up your email client, set up your auto responders, get out there with great opt-in pages, your lead magnets, your sales pages. Heck, you even set-up your own continuity plan and then you spend thousands on traffic and do your best to track your ad spend using Google Analytics and/or Facebook Ads Manager, and then BAM! Virtually no sales to speak of, or if any sales typically it’s such a small percentage of your business it feels like what’s the point. And then when you finally run the numbers, you’re upside down net-net on almost every sale you make.

What’s Are The Successful Online Sales Businesses Doing Different?

Here’s the thing, you know people are selling online. You see the evidence, but how are they doing it without losing money? Do they have just deeper pockets than you? Do they have some incredible back-end that’s somehow allowing them to make it all up at the end of the sales process or value ramp? Do they have an overall greater lifetime value of a customer? It seems like a mystery.

If this sounds familiar, you’re not alone. Even some of the biggest companies right now, in fact, the large majority, 75% online, across all industry websites, have conversion ratios of less than, 2.4%. That’s because most business people, they don’t realize and understand the human psychology of marketing, leaving the other 97.6% with ZERO desire to buy. This means greater than three out of every four business owners or executives who are successfully selling through other channels feel that they struggle or even worse just plain fail to get results online.

Now, there’s a myriad of reasons for this. Some of them are foundational like web page architecture, multiple landing pages, lead magnets, poorly constructed opt-in pages, email sequence, upsells, continuity programs, web classes, you name it.

But the most important reason, what we’re going to be discussing in our next post, is the number one online sales conversion killer out there.

Are you ready to know what it is?

If you like this and want more…asap, get my book – The 5 Secrets To Skyrocket Your Online Sales!

Yes Baby! You Are In Sales…

Jon Bender — Mon, 24 Aug 2015 05:56:56 +0000

Today, we’re all in sales whether we realize it or not.

No matter what your job title is if you honestly analyze what you really do you’ll probably find you spend upwards of 40 percent of each day persuading, convincing and cajoling others to part with their resources in exchange for what you’re trying to do. Trying to move others is selling pure and simple.

At first glance, the idea of being in sales may be repugnant – particularly if you’ve always viewed salespeople as sleazy types who glide through life with polished shoes and a smile – but fortunately, sales isn’t what it used to be. In fact, selling has changed more in the past ten years than it did in the previous hundred years and many of the assumptions which people have always had about selling have crumbled. Today selling is all about asking the right questions; not just answering them.

Like it or not, we’re all engaged every day in influencing others to trade something they’ve got in exchange for what we’ve got. In other words, we’re all in selling now – so the smart thing to do is to figure out how to get better at moving others to your way of thinking. It really is the most valuable skill-set of the future.